T his book has got to be one of the best business books I’ve ever read. Is it because it’s exciting, thrilling, and make you sit at the edge of your Starbucks lounge-lizard-by-the-fireplace seat? Nope. Is it filled with witty euphimisms, or witty anything? Hardly. Does it make me want to be a better man, business- or otherwise? Um… no. Why is it, perhaps, the best business book on the planet, then? Because it tells you, analytically, without apology, when your “great idea” either stinks or has the potential to rule the world (for a short time anyway). Kim Mauborgne writes this book like a textbook from college. It’s not that difficult to read, it’s just really REALLY dry. The thing is, that kind of stuff gets me going. I was the kid in school who wanted to read those big thick strategy textbooks. So, after the first few chapters, this thing really hit me. By the time I wrote all my notes, made drafts which I will now fill out when I come up with my “brilliant ideas” prior to running wi